Blog

You have the potential to run faster. You just need a coach to guide you. You have the potential to jump higher. You just need someone to show you the right technique. And your website has the potential to do more for you. You just need Solspace to unlock it for you.

Proper Form

Growing up in Texas, I was a member of my high school swim team. Our coach emphasized conditioning above everything else. He worked us relentlessly. I never seemed to get faster, though. One summer I had the opportunity to work with a different coach. This coach emphasized proper form above everything else. I was amazed to find that when I followed his guidance and adjusted my form I was able to shave at least a second and half off of my fastest times. All I had needed was for someone to coach me properly to unlock my capabilities, which made me more efficient, reduced resistance and delivered better and more reliable swims.

We see this same pattern in our work at Solspace. Clients come to us with websites where form has been neglected, where craft has been neglected, where excellence has been neglected. They know that their websites should be performing better, but their developers can’t find any new approaches, and just continue to try the same things over and over.

Crisis

The cumulative effect of neglecting form, craft and excellence over time often leads to a sudden big problem with a website. And this is when clients come to us. We often take on clients in what amounts to a crisis situation. They are approaching a critical deadline and their current team is not positioned for a successful delivery. Or we take on clients whose sites are just barely alive. They crash repeatedly under moderate load. Or they are invisible to Google. Or the experience is so broken that customers are blocked from completing their purchasing journey.

Urgency brings these clients to us. We listen carefully to their story and fix their immediate issues, but at the same time we look deeper to find the underlying problems. When we share these discoveries with our clients, we can then offer them an opportunity to unlock the real capabilities of their website.

Never Squander A Crisis

In 1976 M. F. Weiner wrote this in an article in Medical Economics:

Don’t Waste a Crisis — Your Patient’s or Your Own.

At Solspace we endeavor to never waste a client’s crisis. We see every crisis as an opportunity to quickly demonstrate expertise but also to gain trust. We seek to establish the kind of connection with our crisis clients that can form the basis of a long term meaningful relationship with increasing value. With every new crisis, we seek to create the conditions to unlock the potential of a client’s digital assets.

We love to find and unwrap the gifts hidden inside a challenge. Your website has the potential to be faster and perform better. It can more efficiently get your customers where they want to be. You just need the right coach. Solspace can unlock that potential for you.