The producer of a reality tv show has one main job. That job is to create the right conditions for chaos. Your job as a website producer is the opposite; exactly and diametrically the opposite. Your job is to create boring.
At Solspace, we spend most of our time serving our clients and their Craft CMS site development and maintenance needs. But another important part of Solspace is the product side. This past week our flagship product, Freeform for Craft, took the number one spot in the rankings of Craft form plugins.
Reliable customer flow - in, through and out - of a website is the holy grail of web development. We heard a story from one of our customers about a flow problem that we thought you should hear too.
Remember the rush of the launch? Yeah, the adrenaline and excitement are great. Too bad that keeping the thing you launched alive and relevant is so boring - unless boring is exactly what you should want.
Deep down our clients need us to deliver and maintain a reliable website. We can't do this until we ourselves have become reliable.
Web development agencies are the worst. We don't know how to build reliable websites. And we don't know it's the most important thing to our clients. But here's how we can fix it.
I finally finished a book project. Three factors made it happen. One, I wrote at four in the morning. Two, I wrote for my audience instead of myself. And three, I wrote it using Trello.