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32. Frictionless Emotional Messaging
Failing to provide a clear path and support for your customer's emotional being can create so much friction that their path is effectively blocked.
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31. Strategically Reducing Customer Friction
At the strategic level, once you have successfully identified customer motivation and then sustained it by orchestrating a clear path to their desired...
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30. Guide Benevolently
Guide benevolently and you will achieve longevity and reliability by staying true to your customer's trust.
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29. Create and identify the path
Strong narrative + compelling design + smart architecture = customer success.
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28. See the future
See your customer's future and soon they will flow towards it.
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27. Desire, Purpose and Guidance
Just as Virgil guided Dante out of hell and on toward paradise, you too are the guide of someone's journey.
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26. Continuous improvement through metrics
The effective leader uses metrics to see challenges emerging before they become problems.
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25. Continuous improvement through conversation
Ongoing conversation exposes each participant to new ways of being and as such delivers opportunity for continuous improvement.
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24. Continuous improvement through laughter
Humor reminds and allows us to release attachments to old versions of ourselves.
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23. Management aka Continuous Improvement
A team who is led by someone dedicated to low friction and team serenity can sustain their drive to serve over a long period of time.
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22. Health diffuses resistance
In the realm of human interactions and team efficiency it should go without saying that physical, mental and relationship health are tied to less fric...
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21. Trust reduces resistance
Trust cannot be underestimated and its importance on a team cannot be overstated. Within a group of people, if there was ever something that completel...
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19. Leadership reduces resistance
Which is better, the leader who everyone looks up to or the leader who goes almost unnoticed?
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20. The quiet, low friction leader
Why is everything so quiet? We haven't had a crisis in weeks? Are we still in business?
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