Technically the business is T.I.E. Industrial. But, we just know them as robots.com. (That’s a pretty choice domain name).
Selling high-priced, industrial robots is tough. Selling them online seems even harder. It can be done but the process must be deliberate.
Before actually completing B2B purchases online, the customers must trust the product information on the website…and we have to get it there.
We redesigned the visuals and implemented a stable, low-friction product review experience. This started with lots of planning and flow charts prior to a single line of code.
Cut to the chase, we built it, and the website works just as we all planned (and on time too). Plenty of easy-to-view product data, a comparison tool, and easy contact methods.
The site works great, so customers are happy. Leads are way up, so the client is happy. A great start to a great relationship, so Solspace is happy.