How Robots.com Transformed Their Online Presence

Name: Solspace
Price range: $

Engaging customers and driving sales of high-value industrial products through a seamless online experience.

1500% Increase in Leads

2 months post-launch, robots.com saw a remarkable increase in leads, showing that even complex, high-value industrial products can be sold successfully online.

100%

On-time launch. We delivered the project on time, ensuring robots.com was fully prepared for a key industry event, ready to capture new leads.

600+

Products seamlessly integrated into the new product catalog, making it easy for customers to explore, compare, and inquire.

Overview

robots.com (T.I.E. Industrial) is a leader in industrial robot sales, specializing in high-priced, complex products that require a detailed buying process. The challenge they faced was transforming their website into a trusted platform where potential buyers could confidently explore and engage with product details before reaching out to sales.

The opportunity for robots.com was clear: streamline the customer experience by reducing friction in the buying journey, presenting product data clearly, and allowing users to compare complex options easily.

With a focus on improving product engagement and reducing user frustration, we helped robots.com build a robust B2B e-commerce platform that effectively supports their complex product sales.

Redefining the Product Experience

Our goal was to help customers feel confident navigating and engaging with complex product details online. We began by collaborating closely with the client to create high-fidelity wireframes, ensuring that every aspect of the user experience was intuitive and accessible.

This process allowed us to identify pain points early on and refine the design for maximum usability. By focusing on the customer journey, we reimagined how users interact with technical product information, making it simpler, clearer, and easier to explore.

Planning with Precision

We meticulously planned every interaction, ensuring that customers could easily engage with complex product details without feeling overwhelmed. This included creating detailed user flows, wireframes, and high-fidelity prototypes that streamlined the decision-making process.

Our collaborative approach with the client ensured that we could turn intricate technical specifications into digestible, actionable content.

The result? A seamless user experience that empowers customers to compare products effortlessly and make informed decisions.

Excellence by Phases

By redesigning in phases, we turned a hesitant audience into a confident one, paving the way for future B2B e-commerce capabilities.

Seamless Sales Experience

The redesigned robots.com now makes the complex simple. Customers navigate with ease, using new tools like dynamic product comparisons and enhanced lead generation.

Robots.com Before & After