IDEO Automobility: Envisioning the Future of the Auto Industry
Through cutting-edge design and development, Solspace partnered with IDEO to deliver a forward-thinking microsite that showcases the future of mobility.
Webby Award-Winning Microsite
IDEO's Automobility microsite, powered by Solspace’s cutting-edge development, set a new standard for interactive design and industry impact.
100%
Design fidelity achieved through custom framework and seamless performance optimization.
3
Months to launch the Automobility microsite, meeting IDEO’s timeline.
Overview
IDEO needed a way to help the auto industry visualize its future, and Solspace helped bring that vision to life.
We developed the Automobility microsite, blending IDEO's visionary design with our seamless development to create a smooth and highly interactive experience. Our collaboration resulted in a Webby Award-winning site that helped IDEO showcase the future of automotive innovation.
Designing for Interaction
To bring IDEO's vision to life, Solspace developed a custom JavaScript and CSS framework that powered a visually dynamic, parallax scrolling experience—delivering precision and responsiveness for a flawless user experience.
By focusing on both design fidelity and technical performance, we ensured that each interaction felt seamless—no delays, no jerky movements—just a fluid, immersive experience. This framework set the stage for IDEO’s vision to come to life and became the foundation for several of IDEO's subsequent marketing initiatives.
Industry Praise
IDEO’s Automobility microsite has been featured in some of the world’s top publications, recognized for its innovation and impact on the auto industry.
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Working with Solspace is an essential part of our day-to-day operations at IDEO.
With them as partners, we are able to achieve both beautiful and functional design, seamlessly.
Katie Clark
IDEO
Leveraging Cloud Technology
A critical component of the Automobility microsite’s success was its ability to perform under high traffic loads without compromising speed or user experience. To achieve this, we implemented a comprehensive CDN strategy using Amazon CloudFront.
This allowed the site to serve large, high-resolution images almost instantaneously, ensuring that even during peak traffic, users experienced no lag or delays. IDEO's meticulous attention to detail in design was matched by our commitment to delivering performance, giving the microsite a solid foundation that could handle unpredictable spikes in engagement.
Design Excellence Meets Development Mastery
IDEO’s design work, known for its visual flair and innovative approach, was elevated by Solspace’s expert development. Together, we created an award-winning website that not only tells a story but does so with an unrivaled user experience.
Bringing Complex Ideas to Life
At the heart of the Automobility microsite was the need to communicate complex ideas quickly and effectively. Through dynamic interactions and engaging visuals, IDEO was able to connect with auto industry executives, product developers, and engineering teams.
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