IDEO was opening a new area of its consulting practice. They were helping the auto industry see the future. They needed a way to help prospective clients visualize this future.
Engineering teams, product developers, and executives in companies within the auto industry all needed new ways of seeing where their industry was headed.
Without a clear and innovative way for IDEO to get the word out about their new consulting offering, no one would benefit from their expertise.
Solspace took IDEO's initial designs, implemented, and launched the new Automobility microsite in about 3 months.
Solspace created an original Javascript and CSS framework to support the demanding user interactions of Automobility. This framework was then ready for use on other IDEO marketing initiatives.
IDEO and Solspace won Webbys for their work on Automobility. You can see the most recent version of the site at [automobility.ideo.com](automobility.ideo.com).