Sometimes we write the code to run complex web systems. Oftentimes we just help with keeping site content itself organized, clean, consistent and wrangled.
It takes a systematized mind with a systematized process to sort through large quantities of content. We often use machines to augment our work of curating, adjusting and tuning content. But the human touch, the human eye for detail, is the essential element.
Websites go through many transitions in their lifetimes. The content often needs to be migrated again and again. Much of this work can be scripted and automated. But inevitably there will be outliers that need to be wrangled and migrated by hand. The human touch, assisted by machines is often the most cost effective approach.
Your website has been around a while. It's been through several iterations. The content has been morphed and stretched and reshaped again and again. Sometimes content audits are necessary in order to maintain a high level of professionalism and content excellence.
No one wants homogeneous content, but having content that is in alignment with marketing and business strategy is essential. This work cannot easily be scripted or handled by a machine. The human touch is needed.