June 29, 2015
“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.” - Goethe
June 23, 2015
Get angry at the right time, at the right things, at the right people, in the right way and for the right amount of time. This is from Aristotle, Nicomachean Ethics. It’s a description of the temperate person and it’s a good measure of your ability to manage your relationships with clients, team, kids, parents, spouses, everybody.
June 15, 2015
“Ok so Mitchell, you are saying that you will not be finished on time? You’re saying that you will not be able to meet the deadline and the site will not launch as expected on the critical date established by the 15 global marketing teams globally, around the world, including Fiji, the Galapagos and Lubbock?”
“Well, no, that’s not what I said exactly. I said, if your team does not provide us with a valid, non-corrupted encryption key, we will not be able to meet the deadline. But you will notice, I hope, that it is currently out of my hands.”
June 8, 2015
What’s the exit for you? You are a successful freelancer or you manage a small team by yourself or with a partner. You’ve had enough and now it’s time to sell. But wait. Stop. Pretend like someone acquires your company? Why did they pay so much? What’s in it for them? Why couldn’t you have done what they are going to do and kept the money AND the company?
June 2, 2015
Just because I am learning about marketing and sales this year and getting more systematic in how my company works with new clients doesn’t mean you are not still a flesh and blood human to me. You’re a record in my CRM, but no offense is intended. Honest!
April 20, 2015
You have one big client. You spill your spaghetti on her lap at lunch one day. You get fired a month later. You now have no clients.
You have 100 small clients. You spill spaghetti on one client’s lap and get fired a month later. You now have 99 small clients.
April 13, 2015
Opportunistic is an adjective with a bad rap. If you claim it, people might think you’re ready and waiting to take advantage of others. They’ll expect the worst from you. Connotative synonyms for opportunistic include unscrupulous, unprincipled, devious and cunning – but also resourceful and adaptable which are more in line with the word’s first definition “taking advantage of opportunities”. There’s an old Winston Churchill line that goes, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
March 30, 2015
Solspace has always been a word of mouth business. I have no idea how to market the company because the marketing has always been done for me, by my clients.
March 20, 2015
March 17, 2015
“The world we could have is so much richer than the world we have settled for.” —Malcolm Gladwell
March 13, 2015
The very first step in any marketing plan or process is to obey the ancient greek aphorism, Know Thyself. As I asked Pete Sena, founder of Digital Surgeons, to give me a Marketing 101 lesson, this was the point that he returned to over and over.