Showing blog entries with tag of:
July 6, 2015
Step 1, be a cool, fun client.
Step 2, demonstrate that you have been or will remain a cool, fun client.
Step 3, have a really funky, difficult, yet still somehow within reach problem to solve.
June 2, 2015
Just because I am learning about marketing and sales this year and getting more systematic in how my company works with new clients doesn’t mean you are not still a flesh and blood human to me. You’re a record in my CRM, but no offense is intended. Honest!
May 28, 2015
I’ve been looking for this set of answers to some of my nagging sales and marketing questions for a few years now. Listen as Einar Vollset teaches me about productizing the services that we perform everyday.
May 11, 2015
There are literally ants crawling all over me right now. I think one is headed right into my ear. But this would not be a problem if the ant exterminator guy I called two weeks ago would have followed up with me to schedule an appointment.
April 13, 2015
Opportunistic is an adjective with a bad rap. If you claim it, people might think you’re ready and waiting to take advantage of others. They’ll expect the worst from you. Connotative synonyms for opportunistic include unscrupulous, unprincipled, devious and cunning – but also resourceful and adaptable which are more in line with the word’s first definition “taking advantage of opportunities”. There’s an old Winston Churchill line that goes, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
March 17, 2015
“The world we could have is so much richer than the world we have settled for.” —Malcolm Gladwell
March 2, 2015
You know how when you have to wait in line, and you have very little to do but play Candy Crush? You stand there and think about stuff. When clients have to stand around and wait, it provides them with an opportunity to become annoyed. Once annoyed, they see the world differently.
January 13, 2009
Better to talk with your client every day and miss your deadlines than to meet your deadlines and never pick up the phone. Many times over the years I have learned the lesson above. The power of the check-in call is undeniable from my point of view. Several times, during busy seasons, we have met deadlines and under-spent on budgets, yet still frustrated our...