clear filter  

Showing blog entries with tag of:


Mitchell Finally Writes a Marketing Plan: Or How I Learned to Stop Worrying and Love the Lead

September 15, 2015

January 2015 was the first time in the 15 years I have been running Solspace that the words ‘lead’ or ‘prospect’ or ‘marketing’ became part of the conversation. Read on to find out what a bonehead I am.

continue reading  

Why I Love Web Developers

August 24, 2015

“Why should I add that slider to the home page? It serves no real purpose. Is there a business case for it other than it’s slick?”


continue reading  

The Main Reason Why There Is Now An EE Aftercare Program

August 17, 2015

“Well this proposal looks great. It looks like it is within budget. It captures the scope well. It even throws in some nice bonuses. Now let’s send it through the proposal approval goat rodeo and see if we can get a sign-off sometime before the Singularity.”

continue reading  

I Like Slow and Steady

August 3, 2015

It doesn’t mean I miss deadlines or go over budget, quite the contrary. But I like a slow and steady coding style. The irony, and I’m not sure exactly how, is that I finish code really quickly, though it feels slow. Here’s how.

continue reading  

There is Only Entropy; Everything Else is the Mall.

July 13, 2015

Entropy: “Lack of order or predictability; gradual decline into disorder.”

continue reading  

Get Angry

June 23, 2015

Get angry at the right time, at the right things, at the right people, in the right way and for the right amount of time. This is from Aristotle, Nicomachean Ethics. It’s a description of the temperate person and it’s a good measure of your ability to manage your relationships with clients, team, kids, parents, spouses, everybody.

continue reading  

Controlling The Narrative: A Little Ditty About A Corrupted Key

June 15, 2015

“Ok so Mitchell, you are saying that you will not be finished on time? You’re saying that you will not be able to meet the deadline and the site will not launch as expected on the critical date established by the 15 global marketing teams globally, around the world, including Fiji, the Galapagos and Lubbock?”

“Well, no, that’s not what I said exactly. I said, if your team does not provide us with a valid, non-corrupted encryption key, we will not be able to meet the deadline. But you will notice, I hope, that it is currently out of my hands.”

continue reading  

You are now a record in my CRM

June 2, 2015

Just because I am learning about marketing and sales this year and getting more systematic in how my company works with new clients doesn’t mean you are not still a flesh and blood human to me. You’re a record in my CRM, but no offense is intended. Honest!

continue reading  

Your Follow-up Is Still Awful

May 19, 2015

What kind of a blogger would I be if I didn’t seize upon the opportunity to follow-up my blog post on follow-up with a follow-up blog post?

continue reading  

Your Follow-up is Awful

May 11, 2015

There are literally ants crawling all over me right now. I think one is headed right into my ear. But this would not be a problem if the ant exterminator guy I called two weeks ago would have followed up with me to schedule an appointment.

continue reading