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April 27, 2015
We just won our second Webby Award! This time for our work with long time client IDEO on their Future of Automobility project.
April 20, 2015
You have one big client. You spill your spaghetti on her lap at lunch one day. You get fired a month later. You now have no clients.
You have 100 small clients. You spill spaghetti on one client’s lap and get fired a month later. You now have 99 small clients.
April 17, 2015
We’re up for 3 more Webbys this year. Help us out by voting.
April 13, 2015
Opportunistic is an adjective with a bad rap. If you claim it, people might think you’re ready and waiting to take advantage of others. They’ll expect the worst from you. Connotative synonyms for opportunistic include unscrupulous, unprincipled, devious and cunning – but also resourceful and adaptable which are more in line with the word’s first definition “taking advantage of opportunities”. There’s an old Winston Churchill line that goes, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”