Showing blog entries from:
March 30, 2015
Solspace has always been a word of mouth business. I have no idea how to market the company because the marketing has always been done for me, by my clients.
March 23, 2015
Baseball is ninety percent mental and the other half is physical. —Yogi Berra
March 20, 2015
March 17, 2015
“The world we could have is so much richer than the world we have settled for.” —Malcolm Gladwell
March 13, 2015
The very first step in any marketing plan or process is to obey the ancient greek aphorism, Know Thyself. As I asked Pete Sena, founder of Digital Surgeons, to give me a Marketing 101 lesson, this was the point that he returned to over and over.
March 9, 2015
Luck is not chance, it’s toil; fortune’s expensive smile is earned. —Emily Dickinson
March 2, 2015
You know how when you have to wait in line, and you have very little to do but play Candy Crush? You stand there and think about stuff. When clients have to stand around and wait, it provides them with an opportunity to become annoyed. Once annoyed, they see the world differently.